We build an AI pricing model on your data and show each visitor the highest price they'll actually say yes to — and a lower one when that's what wins the sale.
Every visitor is scored the moment they land, then priced to the person — not the average. Watch it read four real visitors below.
Same weekend break. Different visitor. Different price. The engine does this on every session — inside the floor and ceiling you set.
Why this is free money
A flat price charges your most eager buyer the same as your most reluctant one. Everyone above the line paid less than they would have — that gap is close to pure profit. No ads, no stock, no staff to capture it.
Market size from industry research (2025). The +86% and +19% profit figures come from a peer-reviewed field experiment: Dubé & Misra, Journal of Political Economy (2023). Directional, not a promise — your audit measures your own number.
Why it works
Each bar below is one customer and the most they'd happily pay. Set one price for all of them and look what it costs you.
This isn't fringe
From Amazon to Delta to Marriott, the companies that win price dynamically — matching the price to the moment and the customer. It used to take a data-science team. PriceMaxxing does it for you.
Reprices items every ~10 minutes.
$638B in 2024 salesAI fares that move with live demand.
$61.6B record 2024 revenueFares shift in real time with demand.
$193B in bookings, 2025Room rates reprice daily by demand.
World's largest hotel companyIn-demand seats priced to the market.
Record 2025 resultsDynamic pricing across millions of stays.
~$23.7B in 2024 revenueDelivery fees flex with demand.
+24% revenue growth, 2024"Smart Pricing" tunes each rate.
$11.1B record 2024 revenueAll product names, logos and brands are the property of their respective owners. PriceMaxxing is an independent service and is not affiliated with, endorsed by, sponsored by, or a vendor to any company referenced above. Names are used solely to factually illustrate industry-standard dynamic-pricing practices.
Powered by 60+ real-time data points · under 40ms
Four dimensions, scored the moment a visitor lands. A representative slice below.
…and 40+ more, weighted live per visitor.
What we actually do
PriceMaxxing is a managed partnership. We go deep into your business and your data, build the model, integrate it, set the guardrails with you, and prove the lift — then run it for you.
Discovery into how you price today, your margins, and your limits. We build on your reality — not a template.
Your history, live per-visitor signals, and demand forecast become a willingness-to-pay model tuned to you — past, present and future.
Real integration into your checkout, booking or pricing systems so the engine sets the shown price. Scoped per system — this is built in, not bolted on.
Every price sits between a floor and ceiling you set. When a visitor is price-sensitive, it drops the price to win a sale you'd have lost.
Simple, flat pricing: one build fee and a flat monthly — no revenue-share, no attribution games. Your engine runs against a live holdout of your old price and we report the lift in dollars. If it hasn't paid for itself within 90 days of go-live, you don't pay another cent — we refund your last month and keep working for free until it does. We can promise that because we only take clients where the ROI is a landslide.
The math, in ten seconds
A rough, conservative estimate of the profit walking out the door today — money you already earned.
An estimate, not a quote. Your audit replaces this with real numbers from your data.
A free teardown of where your pricing leaks money today and what the engine would recover — in dollars, on a call, before you commit to anything. And if we don't pay for ourselves, you don't keep paying.
No engine goes live until you've seen exactly what it would recover.
Straight answers
Real-time pricing is already normal — airlines, hotels and rideshare reprice openly every day. The engine only moves inside floors and ceilings you set, and where a jurisdiction requires disclosure it shows one. Most customers never see a price above what they'd have happily paid — and price-sensitive ones see a lower one.
No — it's charging each person their number. When a visitor is price-sensitive, the engine drops the price to win a sale you'd otherwise lose. Flat pricing loses the high end and the low end at once; this captures both.
A randomized slice of your traffic keeps your old flat price as a control. We measure against it, strip out seasonality and demand swings, and report the lift in dollars on a schedule — so the number is measured, not claimed. It's also what backs the guarantee.
Honestly, no — and that's the point. We go deep: discovery, building the model on your data, and integrating into your pricing systems. That upfront investment is exactly why it works when plugins don't. We do the heavy lifting; we need your data, system access, and a few decisions from you.
Simple, flat pricing — one build fee and a flat monthly, sized to your business. No revenue-share and no attribution games: you keep every dollar of lift above the fee. And it's guaranteed — if the live holdout doesn't show we've paid for ourselves within 90 days of go-live, you stop paying and we keep working for free until it does. We share exact numbers on your audit call.
Because you shouldn't need an accountant to read your invoice. A flat fee means no monthly argument about what counts as "lift," no revenue-share eating your upside forever, and no penalty for succeeding. We still run a live holdout and report the lift in dollars — that's how the guarantee is backed — we just don't bill off it. You get the proof without the meter.
Dynamic pricing is widely used and lawful. Personalized pricing is a newer, evolving area, so we configure it conservatively — disclosure and compliance settings per jurisdiction, guardrails you control, and never pricing on protected characteristics. We keep you on the right side of the rules as they develop.
No engine goes live until you've seen the numbers. No spam — one human will reach out.
Your pricing audit call is confirmed for —.
We'll email a calendar invite and the short list of read-only data we need to you. If the numbers aren't there after the audit, we'll tell you — it's free and no-obligation.